The latest report from the international creative advertising agency identifies the importance of endowing brand campaigns with meaning in order to maximize customer engagement.
More information is available at https://www.thelolaagency.com/2021/09/08/the-power-of-meaning
Citing data from cutting-edge marketing research, the LO:LA report indicates that companies should make sure that their advertising goes beyond selling a singular service or item. Instead, their campaigns should focus on an idea that resonates with their clients.
It suggests that, in order to become a household name, companies need to incorporate meaning into their branding strategy in order to foster rapport among customers.
A 2018 study into Gen Z behavior showed that the group ‘value individual expression and avoid labels’ while believing in the efficacy of communication to resolve issues, characterized by a search for life’s meaning. The report suggests that the effects of the global health crisis and subsequent social isolation have heightened this search for meaning alongside growing disillusionment with politics.
As such, the report emphasizes that businesses need to convey a sense of freedom and belonging in their brand identity in order to reflect their customers’ experiences. This strategy will enable them to become trusted authority figures in their unique market or industry.
For example, businesses may want to market their products or services in line with certain ideals or goals, offering people an experience of achievement or satisfaction.
Interested parties can find out more at https://www.thelolaagency.com/2021/06/07/the-power-of-ideas
Based between London and Los Angeles, the creative marketing agency was founded in 2017 and is dedicated to re-imagining creative advertising in ways that maximize customer engagement. Their team of highly experienced strategists and developers combine their big agency expertise with the attention to detail of an independent shop.
Specifically, their comprehensive range of services includes branding, web design, digital campaigns, and content marketing. They can offer small to medium-sized businesses support with UX design, SEO, app development, content automation, and social media marketing while creating advertising campaigns that demonstrate emotional intelligence and brand meaning.
A spokesperson for the company said, “By looking for meaning and using it as a guide by which we choose to create advertising, what we advertise becomes far more than a product someone mindlessly buys, it starts to appeal to something far deeper and resonant in all of us.”
More information can be found by visiting https://www.thelolaagency.com/work or by calling +1-310-753-2893.
London : Los Angeles (LO:LA)
London : Los Angeles (LO:LA)
840 Apollo Street
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Candour Today journalist was involved in the writing and production of this article.