A great marketing strategy prepares a client for a sales pitch. When done correctly, it can trigger a positive emotional response in the company’s audience and shorten the gap between pre-sales and actual conversion. Now, SMBs are guided to the best marketing and sales practices with the new report by LO:LA.
More details can be found at https://www.thelolaagency.com/2022/06/03/selling-stories
Written by Nicholas Platt, CEO and Founder of LO:LA, the new report talks about the 10 marketing strategies that seamlessly strengthen the sales process. The most important tip is to “sell a story”; that is, define a problem that the audience is not yet fully aware of.
It could be an everyday irritation or a small bump on the road that makes life a little less enjoyable. When one finds a problem, the solution naturally presents itself. This is a simple yet powerful marketing strategy that many of today’s agencies forget: stories are the quickest way to engage an audience and spark an emotional response in them.
This storytelling quality is what differentiates LO:LA from the rest. The creative and marketing agency believes that all brands have a story to tell and creates strategies that are all about that tale. The group takes a creative approach to marketing and develops the client’s unique brand and identity.
It does this by going back to the ancient wisdom of storytelling. LO:LA uses storytelling to get its message across and build brands that are accessible and approachable. Further, storytelling makes the content more digestible. The company does not believe in jargon and only speaks in easy-to-understand language.
As innovation leaders, the agency is constantly looking ahead for new opportunities to drive ongoing growth and engagement. They approach each project through nimble, intelligent collaboration, and full transparency. It specializes in out-of-the-box and creative projects.
New clients are invited to schedule a discovery call with the team through their website.
Interested parties can find more information by visiting https://www.thelolaagency.com
London : Los Angeles (LO:LA)
840 Apollo Street
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Candour Today journalist was involved in the writing and production of this article.