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Rico Pena to Release a Book for Leadership and Success

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Serial 6-figure entrepreneur Rico Pena will launch his book “It’s Not Business, It’s Personal” on November 29th. Pena was always entrepreneurial from the get-go. He started young when he founded a neighborhood car detailing business servicing the likes of Lamborghinis and Mercedes luxury cars. And the rest was history. In his many years in business and training, he observed that star employees have developed the desired characteristics for success but once they transitioned to leaders, the qualities that made them shine before, are severely lacking.

How to have difficult conversations, how to motivate, how to communicate, and how to manage the weight of responsibility, are things that no one has taught a leader when they first started. According to Pena, not many companies are aware of the need for management training for their top performers. In the end, this lack of support leads newly promoted managers to quit or perform below their abilities. To win in leadership means one should realize that human relationships can be improved through self-awareness. Leaders need to listen more and be empathetic in every relationship that they have.

There’s a balance; it’s a give and take. But who takes that step first? It is the leader’s job to extend that olive branch to admit their mistakes and begin to listen to their customer and team. By opening that dialog, you can heal internal conflicts and drive value across departments, Pena said.

Pena’s book “It’s Not Business, It’s Personal” can help managers become effective leaders through the value of open communication that can come across through generations whether you’re a baby boomer or from Generation Z, Xennials, or Millennials. Leadership concepts are told through valuable case studies of companies that Pena had worked with packed with insights that will empower them to take initiative with their leadership.

This book will give you all the tools you need to begin to understand the people and the relationships that you manage. You will take a good look at yourself and your leadership style to determine what kind of energy you are giving off and how your employees will react to it. You will learn how to approach conversations to achieve the best results. Building and maintaining a high-performing team will become second nature when you understand behavior and motivation. “Let me help you as I have helped so many other Xennials & Millennials bridge the gap between being a star employee and an effective leader”, Pena said.

It’s Not Business, It’s Personal is now available through Amazon link:

For more than 25 years, Rico has impacted consultants, mid-size businesses, and global organizations. A serial entrepreneur, he’s built three profitable businesses, including a 6-figure training and consulting agency.

Rico is also the best-selling author of “The Client Nation Their Perception, Their Profits”. He is a certified behavior specialist, former Marine, and award-winning master trainer. He hosts The Power to Adapt Podcast.

Pena Global
Pena Global
[email protected]
5580 Colbert Trail

United States

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